Lettering Arts Trust
The Lettering Arts Trust charity needed a new website and branding to ensure their mission of promoting carved lettering throughout the UK could reach a new audience. It was important not to alienate their existing patrons during this relaunch. The source material was extremely varied, so the main challenge was creating a unique but unified tone of voice throughout the site, from gift shop to the memorial commission page. Interviewing lettering arts craftsmen about the finer points of their craft, researching the charity’s background, learning about the craft of letter carving, and discovering how the LAT helps create wonderful memorials were just some of the pleasures of this job –all that, in just three weeks.